About
Transparency & Accountability
VEIL was founded with a vision to bring the transparency and accountability of digital advertising to traditional broadcast advertising
Empowering the Media Supply Chain
VEIL Global Technologies empowers the media supply chain (advertisers, agencies, content producers, publishers and media companies) using a robust portfolio of patented watermark technologies, and a scalable data-as-a-service platform to deliver insights and analytics that underpin customer campaign performance, and advertising ROI. The platform helps fill visibility gaps with unique data powering campaigns. VEIL is headquartered in St. Louis, MO and serves customers across North America.
Meet Our Leadership
The management team at Veil brings a wealth of knowledge and experience from various sectors, boasting a diverse background within the industry. Our team members have successfully launched groundbreaking software as a service (SaaS) ventures and innovative advertising and media firms. They excel in navigating the complexities of advertising conglomerates and have a proven track record of crafting scalable solutions for enterprise-level applications.
This blend of experiences allows us to approach challenges with a holistic perspective, meeting a wide array of needs and expectations. With a background in both technical and creative realms, our team is well-equipped to innovate and adapt in the fast-paced digital landscape. Veil’s management team’s diverse skill set positions us as a distinguished leader in the industry, capable of driving success for our clients and partners.
"We intend to develop Innovative Solutions that solve real world challenges for both the Media and Entertainment businesses."
BRIAN HANDRIGAN and JEFF LINIHAN
VEIL CO-FOUNDERS
Brian Handrigan
Co-founder and CEO
As Co-Founder and CEO, Brian is expanding the intersecting technology and communication for publishers, marketers, and advertisers through VEIL’s data and software-as-a-service offerings. Blending his passions for mathematics, writing, and problem-solving, Handrigan built a career on successfully developing and executing creative strategies for customers. He worked early in his career with companies like Rolex, Barclays, and TD Ameritrade, was co-architect of Walmart’s first website, and the first online yellow page directory and search engine.
Brian attended the United States Naval Academy and Rhode Island College, earning a BA in 19th Century American Literature. He went on to Fontbonne University to earn his MBA in Business Administration and Management, General. In addition, Brian holds three award-winning patents, belongs to the Pipeline Fellowship, speaks regularly at US and International conferences, and carries more than twenty years of experience to unleash the power of tv and digital working in tandem.
Jeff Linihan
Co-founder and President
As Co-Founder and President of VEIL, Jeff combines a wealth of entrepreneurial and legal experience with added emphasis on leadership, strategy, fundraising, and culture. While his early legal career was spent representing companies in employment and general commercial matters, his entrepreneurial ventures revolve primarily around technology in the advertising and marketing industries. He’s actively involved in the Entrepreneur’s Organization (EO), where he’s served various leadership positions on a local, regional, and global level; as well as President of the St. Louis Chapter. Jeff has successfully formed multiple companies, including Yellowtop, a niche cleaning product business; Recursive Labs, an enterprise B2B SaaS company in the online collaboration space; Next90, a technology enabled online marketing company; and, Lean Media, a technology enabled programmatic digital media business. Jeff earned a BA from Franklin & Marshall College and attended law school at Washington University in St. Louis (JD, 2000).
James Dickman
CTO
James Dickman, Chief Technology Officer of VEIL, manages the company’s Data-as-a-Service (DaaS) platform, ensures business growth and business value delivery to customers. James has served as chief architect of the platform since its inception as a proof of concept in 2018. Spending his early career as a software architect, full stack engineer and technology entrepreneur, he started his first company in 1999 at age 19. An online business filings service that competed for years with LegalZoom. After a decade working with tech startups in the legal, healthcare, and business sectors, James took a consulting role at TDK Technologies where he hired, mentored and led engineering teams on over 50 projects. His expertise includes analytics, cloud computing, AI and machine learning, software development, and business intelligence systems. In 2016, Dickman co-founded a St. Louis based tech startup venture building firm called Sigla and has since launched dozens of technology products, including web and mobile apps, cloud services, big data systems, and ML/AI based solutions. Sigla began working with VEIL in early 2018, with James coming on full time as VEIL’s CTO that summer.
Samantha Marlowe
SVP of Sales
Senior Vice President of Sales Samantha Marlowe has over twenty years of experience in leadership, development, and revenue growth within the advertising technology, media research, data, and SaaS industries. Beginning as a startup entrepreneur at Media Intelligence Group, she held leadership roles at: SQAD LLC (now Guideline) as VP of Regional Sales & VP of Business Development, as well as VP of Strategic Sales at a data-driven adtech startup called Postie. Marlowe’s expertise combines acute business acumen, experience in sales strategy & analysis with effective communicative & managerial techniques.
Jason Wargel
CAO
Jason Wargel, VEIL’s Chief Administrative Officer, has held multiple positions in the tech industry since 2002. He began his career as an Management Information Systems (MIS) Co-op at Alco Controls before moving to Enterprise Rent-A-Car as a Technical Support Analyst. From 2004 to 2007, Wargel worked as Project Manager for Citi as well as TDK Technologies, where he was promoted to Director of Project Solutions and again to Sr. Solutions Delivery Manager. That same year, Jason was appointed Project Manager at MasterCard. In 2016 he became the Chief Operating Officer of Sigla, LLC, a St. Louis-based start up studio and a year later held the same position at Anchor- Your Friend w/ a Boat. Wargel served as Advocado’s VP of Operations before the company rebranded to VEIL.
Charlie Eaton
Chief Design Officer
Charlie Eaton brings an array of experience to the table at VEIL, where he currently serves as Chief Design Officer. He began his career managing intranet and extranet services for small businesses as a System Administrator at TechGuard Security. In 2009, Eaton worked as a photographer at Open Sky Studios and later as a User Experience (UX) Team of One at TDK Technologies, where he was responsible for garnering business and user needs, transforming product requirements into user-focused and intuitive web, mobile, and product experiences. From 2016 to 2018, Charlie held the role of Chief Design Operator for both Sigla, LLC and Shoptimize, as well as User Experience Architect and Interaction Designer at Maritz Motivation Solutions. Prior to VEIL’s rebranding from Advocado, he worked as VP of Product Design before being appointed Chief Design Officer.
Harold Geller
SVP of Product Strategy
Harold S Geller, SVP of Product Management at VEIL, is an industry-recognized expert in ad tech, media planning, digital workflow, interoperability & metadata. Geller has held senior management roles at Verance, MindShare, and AD-ID. Harold has held positions in media buying, planning, finance, and technology for MindShare, Ogilvy & Mather Worldwide, McCann Erickson, the defunct Ted Bates and Foster Advertising. Harold has served as Board Member for the Advanced Media Workflow Association (AMWA) and Chairman of the 4As Media Technology Committee.
Jennifer Tarsitano
VP of Customer Experience
Jennifer Tarsitano has over 25 years of experience in marketing and customer experience roles. Jennifer began their career in 1995 as VP, Marketing Director at Digitas. In 2006, they joined Nacel Open Door as Director of Management & Development. From 2007 to 2010, they were a Consultant & General Manager at Strategic Communication Lab, Inc. Jennifer then moved to GraMATR, LLC as VP, Account Director. In 2011, they joined Allscope Direct as VP, Marketing. In 2015, they took on the role of Director Of Market Strategy at Nacel Open Door, Inc. Most recently, in 2022, they were appointed VP of Customer Experience at Advocado.
Our Platform has been Trusted for 30 Years
VEIL’s Reach
Customers
383
Customers
1500+
Brands
2022 First Party Ad Detection
61,000
Unique commercials
80 Million
TV Detections
Patents
47+
Portfolio of 47+ Patents including Audio and Video Watermarks from Koplar Interactive Systems International (KISI) in 2021
Network
1,978
Stations, including all national networks
1,577
Local stations
194
Many cable networks & Diginets
VEIL’s Reach
Customers
383
Customers
1500+
Brands
Patents
47+
Portfolio of 47+ Patents including Audio and Video Watermarks from Koplar Interactive Systems International (KISI) in 2021
2022 First Party Ad Detection
61,000
Unique commercials
80 Million
TV Detections
Network
1,978
Stations, including all national networks
1,577
Local stations
194
Many cable networks & Diginets