It’s more been than a year since the last company update here at Advocado, and there’s plenty to catch up on.
For starters, the company has grown to a full board and then some. We’ve added members to our team at every level, with plans to add more than 100 jobs over the next three years. That means a ton of faces on our morning team call. Speaking of which, our morning team “Huddles” has been full of new faces, pets, stories, passions and people making their dent in the universe both on and offline.
In the past year, Advocado has expanded its company in more ways than one. At the tail end of 2021, the company made two strategic acquisitions.The first acquisition focused on the 47 VEIL interactive television patents that support the ecosystem of ad and content verification across channels and platforms. The second acquisition of Kantar BVS (Broadcast Verification Services), a leading industry ad verification solution, allowed for vertical integration of IP and key first party ad detection services. BVS was a division of Kantar Media, a global leader in the advertising intelligence space.
The growth of the business has also been a direct benefit to the City of St. Louis. We have more than double our employee base, adding to our DaaS and SaaS platform teams. Last spring, the company announced its headquarters in St. Louis, MO. Co-Founders Brian Handrigan and Jeff Linihan voiced how essential it was to the company to be centered in the city’s urban-core, with a 13,000 square foot office space in downtown St. Louis. This decision was made with the goal of boosting the region’s economic viability, with Advocado on track to add more than 100 jobs over the next three years.
In addition to Advocado’s uniqueness as a platform, it is a company that stands out for its core values, one of which is its mission to inspire people to “make a dent in the universe,” as the company’s co-founders say. Advocado values quality job candidates from all walks of life and educational and skilled backgrounds.
With so many additions and positive changes within the company, we are excited to see where the next chapter leads us.